That demand and this opportunity is stronger than it has been in the past," Ward said.Īnd Dell is already getting its service organization in gear for Windows 7. "We do have a visible number of customers, large and small, who are actually waiting for Windows 7 and who have already put plans in place to target the transition to Windows 7, they're asking Dell for help. We didn't have the clear customer demand for such services," he said. "When Vista came out we didn't have the motivation to do the types of services that we're doing now. Pricing aside, Ward said momentum behind Windows 7 is big compared with Vista. Some of the smaller businesses may not be able to enjoy the software as soon as they'd like," Ward said. "Schools and government agencies may not be able to afford (the additional cost). Some schools and smaller businesses may not be early adopters due to price. In the business market, Windows 7 Professional is expected to be more expensive than Windows Vista Business, the version that Professional is replacing, he said. I can tell you that the licensing tiers at retail are more expensive than they were for Vista." "In tough economic times, I think it's naive to believe that you can increase your prices on average and then still see a stronger swell than if you held prices flat or even lowered them. "If there's one thing that may influence adoption, make things slower or cause customers to pause, it's that generally the ASPs (average selling price) of the operating systems are higher than they were for Vista and XP," Darrel Ward, director of product management for Dell's business client product group, said in a phone interview, referring to the various versions of the Windows 7 operating system that are expected to appear. Windows 7 pricing is potentially an obstacle to Windows 7 adoption for some users, though in just about every other aspect the operating system is beating Vista, according to a Dell marketing executive.
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